Overview: Return on Culture and OBI
By: Cynthia Kyriazis, Chief Experience Officer, The Culture Think Tank
Over the years, Emotional Intelligence has become a leading indicator of hiring or promoting from within. Financial intelligence is a leading indicator to help make more informed decisions about where and when to allocate resources.
But what about Cultural Intelligence? We’re in that business so we have something we refer to as Organizational Behavioral Intelligence or OBI.
It’s OBI that enables you to see your Return on Culture (ROC). ROC enables leaders to…
Stop guessing. Employee responses are measured with results demonstrated statistically with supporting narratives in the form of word clouds.
Save resources. By prioritizing time, money and energy.
Act with intent. To demonstrate to employees their input was heard.
Realize better outcomes. Of both the long AND short-term impact on communication, trust, alignment and accountability.
The intelligence comes through several key pieces of data that measure the health and strength of your company’s culture. Through OBI we identify key areas that influence company environments, including:
Cultural analytics is based on how groups behave. We have identified, use and update a list of the top 30 normalized behaviors with the greatest impact in the workplace.
We identify bias…unconscious and otherwise. This is about what is heard, how it’s translated, the subsequent actions that take place…or not….and the ultimate outcomes.
The way people fee is the way they behave. The stronger the feelings of connectedness within the organization, the stronger and healthier the culture.
You already know that the ability to hire the right person has lasting effects. And the return on financial decisions is critical.
The Return on Culture has become — and will remain — an important part of attracting and keeping employees who drive those financial outcomes.
And the intelligence behind this is critical to learn, understand and embrace moving forward as you create a profitable and preferred organization.
Start now.
Cynthia Kyriazis is the Chief Experience Officer at The Culture Think Tank. Her experience includes executive coaching, consulting and training.
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